Sam O'Connor

Wellington

Partner, Tax

+64 4 495 1722
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I simplify tax for my clients so they’re free to focus on what they love to do. As a tax specialist, I work with a wide a range of businesses who have different tax issues and areas of focus. This variety means I can draw on the extensive experience I have across the New Zealand tax system, as well as transfer pricing issues and international tax planning. 
 
I work with a great team of collaborative, experienced advisors in the wider business who provide clients with guidance and insights on all things business. Together, we deliver tailored solutions, value-adding services and rewarding client experiences.  

Qualifications
  • Chartered Accountant (CA) of Chartered Accountants Australia and New Zealand
  • Graduate Diploma, Professional Accounting, Victoria University of Wellington
  • Bachelor of Commerce, Victoria University of Wellington
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Tax governance Transaction tax Transfer pricing

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Latest Articles

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Tax Watch: 31 July 2026

client alert

Inland Revenue has issued a range of updates covering salary sacrifice arrangements, GST treatment of retirement scheme management services, bank cashback incentives, employee allowances and recent technical decisions. The updates also include a reminder about the tax risks of property disposals, a fraud prosecution involving more than $2 million in false claims, and consultation on several draft tax interpretations that could affect businesses and advisers.

Sam O'Connor
| 4 min read | 31 Jul 2026

The tax treatment of software expenditure in your business: Lost in the cloud, or just up in the air?

Insight

Earlier this year, Inland Revenue released a consultation paper about the tax treatment of software expenditure. If your business continues to invest in SaaS and other cloud platforms, potential reforms aimed at simplifying the rules and reducing compliance costs could be on the way. Tax Partner, Sam O’Connor explains why the treatment of software is under review and the practical steps your business can take now to stay ahead of any changes that might be on the horizon.

Sam O'Connor
| 6 min read | 27 Jul 2026

The journey from ownership to exit

Insight

Discover how to increase your chances of achieving a successful business sale.

Louisa Meredith
Sam O'Connor
Denise Paterson
| 7 min read | 04 May 2026
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Sam O'Connor

Partner, Tax

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