• Skip to content
  • Skip to navigation
Global site
  • Global site
  • Algeria
  • Botswana
  • Cameroon
  • Egypt
  • Ethiopia
  • Gabon
  • Guinea
  • Kenya
  • Libya
  • Malawi
  • Mauritius
  • Morocco
  • Namibia
  • Nigeria
  • Senegal
  • South Africa
  • Togo
  • Tunisia
  • Uganda
  • Zambia
  • Zimbabwe
  • Anguilla
  • Antigua
  • Argentina
  • Aruba, Bonaire, Curacao and St. Maarten
  • Bahamas
  • Barbados
  • Bolivia
  • Brazil
  • British Virgin Islands
  • Canada LLP
  • Canada RCGT
  • Cayman Islands
  • Chile
  • Colombia
  • Costa Rica
  • Dominica
  • Ecuador
  • El Salvador
  • Grenada
  • Guatemala
  • Honduras
  • Mexico
  • Montserrat
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • Puerto Rico
  • St Kitts
  • St Lucia
  • St Vincent and the Grenadines
  • Trinidad & Tobago
  • Turks and Caicos Islands
  • United States
  • Uruguay
  • Venezuela
  • Afghanistan
  • Australia
  • Bangladesh
  • Cambodia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Korea
  • Malaysia
  • Mongolia
  • Myanmar
  • New Zealand
  • Pakistan
  • Philippines
  • Singapore
  • Taiwan
  • Thailand
  • Vietnam
  • Albania
  • Armenia
  • Austria
  • Azerbaijan
  • Belarus
  • Belgium
  • Bosnia and Herzegovina
  • Bulgaria
  • Channel Islands
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Georgia
  • Germany
  • Gibraltar
  • Greece
  • Hungary
  • Iceland
  • Ireland
  • Isle of Man
  • Israel
  • Italy - Bernoni
  • Italy - Ria
  • Kazakhstan
  • Kosovo
  • Kyrgyzstan
  • Latvia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Malta
  • Moldova
  • Monaco
  • Netherlands
  • North Macedonia
  • Northern Ireland
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Serbia
  • Slovak Republic
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Tajikistan
  • Turkey
  • Ukraine
  • UK
  • Uzbekistan
  • Bahrain
  • Egypt
  • Jordan
  • Kuwait
  • Lebanon
  • Oman
  • Qatar
  • Saudi Arabia
  • United Arab Emirates
  • Yemen
Grant Thorton Logo

Grant Thornton Logo Grant Thornton logo

  • Meet our people
  • Insights
  • Services
  • Industries
  • Careers
  • Locations
  • Business advisory services
  • Financial advisory services
  • Tax
  • Audit
  • Operational advisory
Business advisory services Home
  • NZTE support for businesses impacted by COVID-19
Financial advisory services Home
  • Asia Services Group
  • Business valuations
  • Capital markets
  • Complex and international services
  • Corporate insolvency
  • Debt advisory
  • Expert witness
  • Financial models
  • Forensic and investigation services
  • Independent business review
  • IT forensics
  • Mergers and acquisitions
  • Raising finance
  • Relationship property services
  • Restructuring and turnaround
  • Transaction advisory
Tax Home
  • Corporate tax
  • Employment tax
  • Global mobility services
  • GST
  • International tax
  • Research and Development
  • Tax compliance
  • Transfer pricing
Audit Home
  • Audit methodology
  • Audit technology
  • Financial reporting advisory
Operational advisory Home
  • Business architecture
  • Internal audit
  • IT advisory
  • IT privacy and security
  • PCI DSS
  • Process improvement
  • Procurement/supply chain
  • Project assurance
  • Risk management
  • Robotic process automation (RPA)
  • Energy and resources
  • Financial services
  • Food and beverage
  • Health and aged care
  • Media and entertainment
  • Not for profit
  • Professional services
  • Public sector
  • Real estate and construction
  • Grant Thornton New Zealand
  • Press releases
  • 2013
  • Online volunteers putting Not for Profit sector at risk, new report says

Online volunteers putting Not for Profit sector at risk, new report says

23 Sep 2013
  • Press releases
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012

The tendency of Not for Profit organisations in New Zealand to rely on enthusiastic volunteers to manage their social media activities is described in a special report as risky and recommends they follow the Australian sector and invest more in this area.

The report by Grant Thornton is based on a survey of 416 Not for Profit organisations in Australia and New Zealand. It is one of the most comprehensive undertaken in the sector on an Australasian-wide basis.

Grant Thornton New Zealand Partner, Barry Baker says organisations in Australia tend to have an annual social media budget, an active social media plan and an employee dedicated to managing its social media. In New Zealand, organisations are more likely to rely on a keen volunteer.

“Whether social media is used to promote an organisation, communicate with stakeholders or help fundraising, it is critical that it is integrated into the wider business/marketing plan. Its use in isolation could create more risk than benefit.

“Organisations without a full-time social media resource and appropriate monitoring tools are at the greatest risk of damaging their brand.”

The Grant Thornton report identifies a significant disparity in overall online activities between Not for Profits on both sides of the Tasman. It says 99% of the Australian organisations surveyed have a website. In New Zealand, 79% have a website.

Organisations in the health sector appear to be the most active online with 92% of those surveyed having a website and being the most likely to increase their social media activity through dedicated resourcing.

Organisations in the culture, sport and recreation sectors are least likely to have a website and tend to rely on a volunteer to manage their social media activity, the report reveals.

Baker says the survey found the most important purpose of a Not for Profit organisation’s website was marketing, followed by communicating to members and then stakeholders. Fundraising was a relatively distant fourth.

“Organisations in Australia are, arguably, using their websites more than those in New Zealand, where it appears some organisations lack a clear digital strategy.”

The report identifies a decline in the effectiveness of telemarketing and door-to-door fundraising in the Not for Profit sector, and growing utilisation of social media.

However, it warns against treating online channels as the “silver bullet”, referring to a survey in the United States three years ago which found that 77.6% of non-profit organisations that used Facebook to raise funds, raised less than $1,000.

Further enquiries, please contact:

Barry Baker            
Partner, Privately Held Business
D +64 (0)4 495 3787
M +64 (0)21 797 221
E barry.baker@nz.gt.com

  • Follow us on Instagram
  • LinkedIn icon
  • Twitter icon
  • Facebook icon
CONNECTclose
  • Contact us
  • Make an enquiry/submit an RFP
  • Meet our people
  • Careers
  • Alumni
  • Locations
ABOUTclose
  • About Grant Thornton
  • Insights
  • Press
LEGALclose
  • Privacy
  • Disclaimer
  • Sitemap

© 2021 Grant Thornton International Ltd (GTIL) - All rights reserved. "Grant Thornton” refers to the brand under which the Grant Thornton member firms provide assurance, tax and advisory services to their clients and/or refers to one or more member firms, as the context requires. GTIL and the member firms are not a worldwide partnership. GTIL and each member firm is a separate legal entity. Services are delivered by the member firms. GTIL does not provide services to clients. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions.

    • EN